Items where School / Department / Research Groups is "School of Business > Department of Marketing, Events & Tourism"

Abson, Emma (2012) The impact of group projects on learning, teaching and assessment in a year 3 BA course. Compass: The Journal of Learning and Teaching at the University of Greenwich, 4. pp. 33-41. ISSN 2044-0073

AlMakrami, Ali H. and Wilson, Jonathan A.J. (2010) A view of Muslim consumer-based brand equity: the elephant in the room. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Baum, Tom, Dutton, Eli, Karimi, Shamim, Kokkranikal, Jithendran, Devine, Francis and Hearns, Niamh (2007) Cultural diversity in hospitality work. Cross Cultural Management - An International Journal, 14 (3). pp. 229-239. ISSN 1352-7606 (doi:10.1108/13527600710775775)

Bladen, Charles (2010) The Gonzo lecture: counterculture in the classroom. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 35-39. ISSN 2044-0081

Bladen, Charles, Kennell, James, Abson, Emma and Wilde, Nick (2012) Events management: an introduction. Routledge / Taylor & Francis Group, Abingdon, UK. ISBN 978-0-415-57741-0 (hbk), 978-0-415-57742-7 (pbk), 978-0-203-85297-2 (ebk)

Bladen, Charles Richard (2010) Media representation of volunteers at the Beijing Olympic games. Sport in Society: Cultures, Commerce, Media, Politics, 13 (5). pp. 784-796. ISSN 1743 0437 (Print), 1743 0445 (Online) (doi:10.1080/17430431003651024)

Celuch, Krzysztof and Davidson, Rob (Eds.) (2009) Advances in business tourism research: a selection of papers presented at ATLAS Business Tourism Special Interest Group meetings. Association for Tourism and Leisure Education (ATLAS), Arnhem,The Netherlands. ISBN 978-90-75775-39-6

Celuch, Krzysztof and Davidson, Rob (2008) Human resources issues in the business events industry. In: International perspectives of festivals and events - paradigms of analysis. Advances in tourism research . Elsevier, London, UK, pp. 241-252. ISBN 978-0-08-045100-8 (doi:10.1016/B978-0-08-045100-8.00016-8)

Chaperon, Samantha and Bramwell, Bill (2011) Views on the scale and types of tourism development in the rural periphery: the case of Gozo. In: Sustainable Tourism in Rural Europe: Approaches to Development. Advances in Tourism . Routledge / Taylor & Francis, London, UK, pp. 151-165. ISBN 978-0-415-54799-4 (hbk) 978-0-203-84421-2 (ebk)

Chettiparamb, Angelique and Kokkranikal , Jithendran (2012) Planning for responsible tourism and sustainability: the case of Kumarakom in Kerala, India. In: AESOP 2012, 11-15 Jul 2012, Ankara, Turkey. (Unpublished)

Chin, Corinna and Kelly, Catherine (2012) Home again, home again…visiting friends and relatives (VFR) tourism-culture, place and movement. In: Royal Geographical Society (with IBG) Annual International Conference, 3-5 Jul 2012, University of Edinburgh. (Unpublished)

Chowne, Peter, Kotsakis, Kostas and Orbasli, Avelin (2007) Management plans for prehistoric sites. In: Mediterranean prehistoric heritage: training, education and management. McDonald Institute for Archaeological Research, Cambridge, pp. 9-20. ISBN 9781902937380

Cussiano Camilher Carvalho, Perola and Chowne, Peter (2009) Can a city brand change a country's image perception? An investigation into the contribution of the Sao Paulo city promotion to the 'Brand Brazil'. In: Proceedings of the 3rd International Conference on Destination Branding and Marketing. Institute for Tourism Studies, Macao, China, pp. 109-120. ISBN 978-99937-51-32-8

Davidson, Rob (2009) Business tourism: providing a social legacy. Tourism Insights.

Davidson, Rob (2008) Case study 17 – the use of spas by meetings participants: the case of the United States. In: Health and Wellness Tourism. Butterworth-Heinemann, Oxford, UK, pp. 373-376. ISBN 978-0-7506-8343-2 (doi:10.1016/B978-0-7506-8343-2.00029-5)

Davidson, Rob (2010) EIBTM industry trends & market share report. Technical Report. Reed Travel Exhibitions, London, UK.

Davidson, Rob (2011) Web 2.0 as a marketing tool for conference centres. International Journal of Event and Festival Management, 2 (2). pp. 117-138. ISSN 1758-2954 (doi:10.1108/17582951111136559)

Davidson, Rob (2008) What does generation Y want from conferences and incentive programmes? Tourism Insights.

Davidson, Rob (2009) What does generation Y want from conferences and incentive programmes?: Implications for the business tourism industry. In: Tourism and demography. Goodfellow Publishers, Oxford, pp. 115-129. ISBN 978-1-906884-15-4

Garsten, Nicky (2009) Hwee Hwee Tan (1974- ). In: Southeast Asian Writers. Dictionary of Literary Biography, 348 . Gale, Farmington Hills, MI, USA, pp. 291-295. ISBN 9780787681661

Garsten, Nicky (2009) Philip Jeyaretnam (1964- ). In: Southeast Asian Writers. Dictionary of Literary Biography, 348 . Gale, Farmington Hills, MI, USA, pp. 84-89. ISBN 9780787681661

Halpern, Nigel, Graham, Anne and Davidson, Rob (2012) Meetings facilities at airports. Journal of Air Transport Management, 18 (1). pp. 54-58. ISSN 0969-6997 (doi:10.1016/j.jairtraman.2011.09.001)

Hayes, Deborah and MacLeod, Nicola (2007) Packaging places: designing heritage trails using an experience economy perspective to maximize visitor engagement. Journal of Vacation Marketing, 13 (1). pp. 45-58. ISSN 1356-7667 (print), 1479-1870 (electronic) (doi:10.1177/1356766706071205)

Hayes, Deborah and MacLeod, Nicola (2008) Putting down routes: an examination of local government cultural policy shaping the development of heritage trails. Managing Leisure, 13 (2). pp. 57-73. ISSN 1360-6719 (Print), 1466-450X (Online) (doi:10.1080/13606710801933420)

Holden, Philip R. (2008) Virtually free marketing: harnessing the power of the Web for your small business. A & C Black Publishers Ltd, London, UK. ISBN 9781408100721

Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467

Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)

Holloway, J. Christopher, Humphreys, Claire and Davidson, Rob (2009) The business of tourism. Pearson Education, Harlow, Essex. ISBN 9780273717102 (pbk)

Housden, Matthew (2008) Marketing information and research. The official CIM coursebook . Butterworth-Heinemann, Oxford. ISBN 9780750689649

Iankova, Katia (2008) Autenticité du produit touristique à Wendake, une destination amérindienne urbaine au Québec / Authenticity of tourist product in Wendake: case study of urban indigenous destination in Quebec. In: Tourisme Indigène en Amérique du Nord (Le) / Indigenous Tourism in North America. Tourismes et sociétés . L'Harmattan, Paris, France, pp. 97-114. ISBN 978-2-296-06730-1 (print), 9782296210264 (eISBN)

Iankova, Katia (2010) Indigenous youth and socio-economic development of the indigenous communities in Quebec and Labrador, Canada. In: GEOMED2010-The Second International Geography Symposium, Mediterranean Environment, 2-5 Jun 2010, Kemer-Antalya, Turkey. (Unpublished)

Iankova, Katia (2011) Innovation and sustainability: use of alternative energies. In: Sustainability of tourism : cultural and environmental perspectives. Cambridge Scholars Publishing, Newcastle, UK, pp. 97-109. ISBN 1-4438-3206-5, 978-1-4438-3206-9

Iankova, Katia (2008) Insertion de la réserve huronne dans l’espace urbain de la ville de Québec : influences de la proximité de Québec sur Wendake / The incorporation of the Huron Reserve in the urban space of Quebec City: influences due to Wendake’s proximity. Recherches amérindiennes au Québec, 38 (1). pp. 67-77. ISSN 0318-4137 (print), 1923-5151 (online)

Iankova, Katia (2008) Introduction. In: Tourisme Indigène en Amérique du Nord (Le) / Indigenous Tourism in North America. Tourismes et sociétés . L'Harmattan, Paris, France, pp. 13-16. ISBN 978-2-296-06730-1 (print), 9782296210264 (eISBN)

Iankova, Katia (2010) Le tourisme indigène en milieu urbain: le cas de Wendake, une communauté Amérindienne au Canada / Indigenous tourism in an urban setting: the case of Wendake a native community in Canada. Éditions Universitaires Européennes, Saarbrücken, Germany. ISBN 978-613-1-52254-3

Iankova, Katia (2005) Native tourism in Quebec / Le tourisme autochtone au Québec. GLOBE: revue internationale d’études québécoises, 8 (1). pp. 85-98. ISSN 1481-5869 (print), 1923-8231 (electronic)

Iankova, Katia (2006) Tourism and the economic development of native communities in Quebec : Le tourisme et le développement économique des communautés autochtones du Québec. Recherches amérindiennes au Québec, 38 (1). pp. 69-78.

Iankova, Katia (Ed.) (2008) Tourisme indigène en Amérique du Nord (Le) / Indigenous tourism in North America. Tourismes et sociétés . L'Harmattan, Paris, France, pp. 97-114. ISBN 978-2-296-06730-1 (print), 9782296210264 (eISBN)

Kelly, Catherine (2009) Heritage. In: The International Encyclopedia of Human Geography. Elsevier Ltd, London, UK, pp. 91-97. ISBN 9780080449104 (doi:10.1016/B978-008044910-4.00955-X)

Kelly, Catherine (2007) Heritage and tourism. In: Understanding contemporary Ireland. Pluto, London. ISBN 9780745325941

Kelly, Catherine and Smith, Melanie (2009) Holistic tourism: integrating body mind and spirit. In: Wellness tourism: mind, body, spirit, place. Cognizant, New York. ISBN 9781882345517 (In Press)

Kelly, Catherine (2010) Analysing wellness tourism provision: A retreat operators’ study. Journal of Hospitality and Tourism Management, 17 (1). pp. 108-116. ISSN 1447-6770 (print), 1839-5260 (on-line) (doi:doi: 10.1375/jhtm.17.1.108)

Kelly, Catherine and Trauer, Birgit (2008) Olympic learning partnerships - world heritage and tourism agendas in maritime Greenwich. In: The Olympic Legacy: People, Place, Enterprise, 8-9 May 2008, Greenwich, London, UK. (Unpublished)

Kennell, James (2008) Arts-led regeneration and community cohesion: a study of Folkestone, Kent. In: Sport, Leisure, Culture and Social Capital: Discourse and Practice. LSA publication (100). Leisure Studies Association, Eastbourne, UK, pp. 139-154. ISBN 978-1-905369-11-9

Kennell, James (2005) Book reviews: Barnett, C., Culture and democracy: media, space and representation. Political Geography, 24 (6). pp. 772-774. ISSN 0962-6298 (doi:10.1016/j.polgeo.2004.10.011)

Kennell, James (2008) Book reviews: Regulating the night: race, culture and exclusion in the making of the night-time economy, by Deborah Talbot. Journal of Cultural Geography, 25 (2). pp. 210-212. ISSN 1940-6320 (electronic) 0887-3631 (paper) (doi:10.1080/08873630802246786)

Kennell, James (2009) [Public opinion: your blogs] Seaside art leaves locals beached. New Start Publishing Ltd, Sheffield, UK.

Kennell, James (2010) Simulated cities: cultural regeneration, branding and representation in urban development. Lambert Academic Publishing, Saarbrücken, Germany. ISBN 978-3838377872

Kennell, James (2009) Tourism is it the ‘new’ driver for regeneration? Regenerationews. p. 3.

Kennell, James (2008) The rediscovery of seaside culture in Kent, UK. In: RSA research network on Tourism, Regional Development and Public Policy - 2nd Workshop: Developing tourist destinations, 26-28 Nov 2008, Aalborg, Denmark. (Unpublished)

Kennell, James (2009) Five pound pint: tourism is it the 'new' driver for regeneration? Newsletter of the British Urban Regeneration Association.

Kennell, James (2011) New developments in the relationship between tourism and local economic development in the United Kingdom. In: XIII International Research & Practice Conference “Tourism & Service: Education, Challenges & Prospects”, October, 28, 2011, Moscow, Collection of Research Papers. Institute for Tourism & Hospitality (Moscow Branch), the Federal State Budget Educational Institution of Higher Vocational Education, the Russian State University for Tourism & Service, and the Association of Tourism & Service Universities, Moscow, Russia, pp. 186-202.

Kennell, James (2011) Rediscovering cultural tourism: cultural regeneration in seaside towns. Journal of Town and City Management, 1 (4). pp. 364-380. ISSN 1756-9538 (print) 1756-9591 (online)

Kennell, James (2009) That's entertainment. Kent Profile .

Kennell, James, Bladen, Charles and Booth, Elizabeth (Eds.) (2009) People, place, enterprise: proceedings of the first annual conference on Olympic Legacy 8 and 9 May 2008. The Olympic Legacy . University of Greenwich, London, UK. ISBN 978-1-861-66-259-0

Kennell, James and Chaperon, Samantha (2011) Seaside towns and local enterprise partnerships: domestic tourism in a core periphery context. In: Proceedings of the ATHE Annual Conference Back to the Future: Restating the Case for Tourism in Higher Education. Occasional Papers of ATHE . Association for Tourism in Higher Education (ATHE), Eastbourne, UK, pp. 63-82. ISBN 9780956877208

Kennell, James and MacLeod, Nicola (2009) A grey literature review of the Cultural Olympiad. Cultural Trends, 18 (1). pp. 83-88. ISSN 0954-8963 (Print), 1469-3690 (Online) (doi:10.1080/09548960802651294)

Kennell, James and MacLeod, Nikki (2008) A memetic framework for conceptualising and evaluating the 2012 Cultural Olympiad of the 2012 Olympic and Paralympic Games. In: Mega Events and Urban Tourism. International Tourism Studies Association (ITSA), Beijing, China, pp. 19-31. ISBN 9787503238703

Kennell, James and MacLeod, Nikki (2009) A mimetic understanding of the Cultural Olympiad of the 2012 Olympic and Paralympic Games. In: The Olympic Legacy People, Place, Enterprise: Proceedings of the First Annual Conference on Olympic Legacy 8 and 9 May 2008. University of Greenwich Tourism Management, University of Greenwich, London, UK, pp. 41-46. ISBN 9781861662590

Kennell, James and Rykalski, Wesley (2010) Images of the liminal: seaside promenades through the lens of Walter Benjamin’s Arcades Project. In: Liminal Landscapes: remapping the field, 1-2 Jul 2010, Liverpool John Moores University, Liverpool, UK.

Kennell, James and Sitz, Rebekah (2010) Greening Bonnaroo: exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods. In: Global Event Congress IV, 14-16 Jul 2010 , Leeds Metropolitan University. Leeds, UK.

Klapper, Rita and Kuenzel, Sven (2006) Die Fallstudie aus der Betriebswirtschaftslehre: Internationaler Vertrieb eines mittelständischen Unternehmens. WISU, das Wirtschaftsstudium, 06 (12). pp. 1549-1550.

Kokkranikal, Jithendran (2010) Book Review: Domestic Tourism in Asia: Diversity and Divergence. Journal of Vacation Marketing, 16 (2). pp. 163-164. ISSN 1356-7667 (print), 1479-1870 (electronic) (doi:doi: 10.1177/1356766710368424 )

Kokkranikal, Jithendran (2012) [Book review] Tourism and India: a critical introduction. Journal of Heritage Tourism, 7 (1). pp. 101-102. ISSN 1743-873X (Print), 1747-6631 (Online) (doi:10.1080/1743873X.2011.640462)

Kokkranikal, Jithendran and Baum, Tom (2011) Tourism and sustainability in the Lakshadweep Islands. In: Island tourism: sustainable perspectives. Ecotourism series . CABI, Wallingford, pp. 54-71. ISBN 9781845936792 (doi:10.1079/9781845936792.0054)

Kokkranikal, Jithendran, Cronje, Paul and Butler, Richard (2011) Tourism policy and destination marketing in developing countries: the chain of influence. Tourism Planning and Development, 8 (4). pp. 359-380. ISSN 2156-8316 (Print), 2156-8324 (Online) (doi:10.1080/21568316.2011.603885)

Kokkranikal, Jithendran and Morrison, Alison (2011) Community networks and sustainable livelihoods in tourism: the role of entrepreneurial innovation. Tourism Planning and Development, 8 (2). pp. 137-156. ISSN 2156-8316 (Print), 2156-8324 (Online) (doi:10.1080/21568316.2011.573914)

Kokkranikal, Jithendran and Morrison, Alison (2010) Entrepreneurial innovation and community networks: Coconut Palms eco-heritage tourism resort. In: Tourism Entrepreneurship Conference 2010, 26 - 27 April 2010, Wilfrid Laurier University, Ontario, Canada.

Kokkranikal, Jithendran, Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887 (pbk)

Krolikowska, Ewa and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:10.1362/146934708X378668)

Kuenzel, Sven (2006) Forschung Markenpersönlichkeit: die Markenpersönlichkeit als Steuerungsinstrument des emotionalen Markenmanagements. Marketing Journal, 39 (12). pp. 42-44. ISSN 0025-3774

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

Kuenzel, Sven and Krolikowska, Ewa (2008) Psychological bonds and their impact on behavioral loyalty in auditor-client relationships. Managerial Auditing Journal, 23 (4). pp. 328-344. ISSN 0268-6902 (doi:10.1108/02686900810864291)

Kuenzel, Sven and Krolikowska, Ewa (2008) The effect of bonds on loyalty towards auditors: the mediating role of commitment. The Service Industries Journal, 28 (5). pp. 685-700. ISSN 0264-2069 (doi:10.1080/02642060801988233)

Kuenzel, Sven and Yassim, Mazia (2007) The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction. Managing Leisure, 12 (1). pp. 43-57. ISSN 1360-6719 (doi:10.1080/13606710601056497)

Liu, Jonathan and Wilson, Jonathan A.J. (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713 (In Press)

MacLeod, Nicola (2008) Stars of page and screen: a case study of a media-based Yorkshire tourist attraction. In: Leisure Studies Association Conference 2008: "Community, Capital and Cultures: Leisure and Regeneration as Cultural Practice", 8-10 Jul 2008, Liverpool John Moores University, UK. (Unpublished)

MacLeod, Nicola, Hayes, Deborah and Slater, Alix (2009) Reading the landscape: the development of a typology of literary trails to inform experiential design. Journal of Hospitality Marketing and Management, 18 (2-3). pp. 154-172. ISSN 1936-8623 (Print), 1936-8631 (Online) (doi:10.1080/19368620802590183)

Malakhov, Dmitry V., Dyke, Gareth J. and King, Christopher (2009) Remote sensing applied to paleontology: Exploration of upper cretaceous sediments in Kazakhstan for potential fossil sites. Palaeontologia Electronica, 12 (2). ISSN 1094-8074, (electronic), 1935-3952 (print )

McKee, Frank, Cox, Elwynn, Housden, Matthew and Parkinson, Lynn (2009) Project management in marketing. CIM Coursebook . Butterworth-Heinemann / Routledge, Oxford, UK. ISBN 978-1-85617-715-3 (pbk)

Rose, Damaris and Iankova, Katia (2006) Spatial proximity - social distance: the interethnic relations viewed through the neighbouring practices of the residents of a low income Montreal suburb sector *** Proximite spatiale, distance sociale: les rapports interethnique dans un secteur deefavourise a Montreal vus a traverse les pratiques. In: La proximite : construction politique et experience sociale. L'Harmattan, Paris, pp. 135-157. ISBN 10: 2296000770, 13: 978-2296000773

Smith, Melanie, MacLeod, Nicola and Hart Robertson, Margaret (2010) Key concepts in tourist studies. SAGE Key Concepts series . SAGE Publications Ltd, London, UK. ISBN 9781412921046 (hbk), 9781412921053 (pbk), 9781446200308 (eBook)

Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)

Wilde, Nick and Holden, Philip R. (2008) Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey. In: Academy of Marketing Annual Conference 2008 (AM 2008), 8-10 Jul 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. (Unpublished)

Wilks, Caroline and Kelly, Catherine (2008) Fact, fiction and nostalgia: an assessment of heritage interpretation at living museums. International Journal of Intangible Heritage, 3. pp. 128-140. ISSN 1975-3586 (Print) 1975-4019 (Online)

Wilson, Jonathan A.J. (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

Wilson, Jon (2012) [Book review] Islamic leadership: Bedouins in the boardroom and profiting from prophethood – Lessons from John Adair. TMC Academic Journal, 6 (2). pp. 48-62. ISSN 1793-6020

Wilson, Jon (2012) Brands, culture and Islam. In: Islamic Business Symposium 2012, 12-13 Sep 2012, Monash University Sunway campus, Malaysia. (Unpublished)

Wilson, Jon (2008) Chariot racing in the media circus - The pursuit of fair play. In: Westminster Media Forum Keynote Seminar, PR and Journalism - Government and Health Sector Media Relations , 1st Jul 2008.

Wilson, Jon (2008) Neo-Luddism risks stifling broadcast advertising: why product placement is gaining pace. In: The Future of Broadcast Advertising, 18 Jun 2008, Westminster, London, UK.

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)

Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)

Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)

Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

Wilson, Jonathan (Bilal) A. J. (2011) Abandoning hurdles in the race for halal branding. Halal Focus.

Wilson, Jonathan A. J. (2011) Refining Islamic scholarship: through harmonising with postmodern social sciences. Ulum Islamiyyah: The Malaysian Journal of Islamic Sciences , 7. pp. 3-10. ISSN 1675-5936

Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].

Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:10.1108/17590831211225436)

Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of Hip hop Grunge culture. Branding Magazine.

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. and Hollensen, Svend (2013) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].

Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (print) 1479-1803 (online) (doi:10.1057/bm.2011.7)

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Marketing Management: A Relationship Approach. Pearson Education , Harlow, UK, pp. 220-227. ISBN 9780273706830

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland, 22 Oct 2010 - event report. In: Teaching Islamic Studies in Scotland, 22nd October 2010, Edinburgh University.

Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:10.1108/17504971011087522)

Wilson, Jonathan A.J. (2012) The brand stakeholder approach – broad and narrow-based views to managing consumer-centric brands. In: Branding and Sustainable Competitive Advantage: Building Virtual Presence. IGI Global, Hershey, PA. ISBN 9781613501719 (In Press)

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:/10.1108/17590831011055905)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:10.1108/17590831011055851)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why Halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:10.1108/17590831111115222)

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.4)

Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)