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Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer

Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer

Tseng, Chi, Wu, Bihu, Morrison, Alastair M., Zhang, Jingru and Chen, Ying-chen ORCID: 0000-0002-4841-4339 (2014) Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer. Tourism Management, 46. pp. 347-358. ISSN 0261-5177 (doi:https://doi.org/10.1016/j.tourman.2014.07.012)

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Abstract

The Internet spreads tourism information around the world and specifically travel blogs function as an online version of word-of-mouth (eWOM). This research explored the role of blogs as a destination image formation agent for China's inbound tourism. Data were collected from 630 bloggers who wrote on two blog websites about their travels within China in 2011 and 2012. The bloggers on TravelBlog.org and TravelPod.com were mainly from English-speaking countries. Qualitative analysis using Leximancer software was applied and identified nine major textual themes and the relationships among these themes. In order of relative importance, the themes were place, Chinese, people, food, train, city, hotel, China, and students. The research indicated that international tourists tended to have positive images of China.

Item Type: Article
Uncontrolled Keywords: Destination image formation; Travel blogs; China; Leximancer; User-generated content (UGC)
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 11 Dec 2019 15:44
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/26172

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