Skip navigation

Does place matter in hospitality?

Does place matter in hospitality?

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X (2019) Does place matter in hospitality? Hospitality Quarterly Magazine, 51. p. 19.

PDF (Publisher's PDF - Open Access)
22884 COCA-STEFANIAK_Does_Place_Matter_In_Hospitality_(Pub'd)_2019.pdf - Published Version

Download (903kB) | Preview
PDF (Author Accepted Manuscript)
22884 COCA-STEFANIAK_Does_Place_Matter_in_Hospitality_2019.pdf - Accepted Version

Download (211kB) | Preview


Location is a dominant factor affecting the success of hospitality businesses. However, when that location is not blessed with the footfall of a busy high street or cannot rely on the proximity of a nearby major visitor attraction, a more creative approach is required. Indeed, offering an attractive façade, attentive staff and excellent service may not be enough for a hospitality business to succeed unless it already enjoys a well-established reputation. Even then, research suggests that the brand of a place can still have a bigger influence on customer decisions and satisfaction than a business brand on its own, no matter how established. Hospitality professionals can have a big impact on the attractiveness of a place brand by adopting a partnership approach to managing and marketing places that deliver memorable experiences to local residents and visitors alike.

Item Type: Article
Uncontrolled Keywords: place; hospitality; place identity; place marketing; place branding; markets; SHARE project; GO TRADE project; events
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Related URLs:
Last Modified: 22 Mar 2019 17:39

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics