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An examination of trust in online shopping

An examination of trust in online shopping

Kuenzel, Sven (2010) An examination of trust in online shopping. European Journal of Management, 10 (3). pp. 36-45. ISSN 1555-4015 (Print), 2378-8526 (Online)

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This paper investigates consumer trust issues in Online Shopping and their implications for the online shopping industry. Business to Consumer E-commerce or (R)etailing is growing worldwide, however it has not reached the levels of growth that were originally predicted. There are different reasons why consumers adopt or reject online shopping. This study concentrates on the area of trust, an underlying reason why consumers reject this channel for purchasing goods and services. A conceptual model will be presented to identify the key antecedents of trust in online shopping.

Item Type: Article
Uncontrolled Keywords: Internet, Technology Adoption, Trust, Online Shopping, Consumer Behavior
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 22 Jul 2020 09:23

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