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Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency

Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency

Zhang, Yakun and Xiao, Sarah (2018) Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency. In: The 2018 American Marketing Association/American Collegiate Retailing Association (ACRA/AMA) Triennial Conference, 6 – 9 June 2018, Toronto, Canada.

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Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: imagery fluency; sensory marketing
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 27 Apr 2019 23:46
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/23474

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