Skip navigation

Perceptions of non-profit brands through the lens of PCP

Perceptions of non-profit brands through the lens of PCP

Yassim, Mazia (2017) Perceptions of non-profit brands through the lens of PCP. In: Academy of Marketing Annual Conference 2017, 4-7 July, Hull.

[img]
Preview
PDF (Author Accepted Manuscript)
19767 YASSIM_Perceptions_of_Non-Profit_Brands_2017 .pdf - Accepted Version

Download (435kB) | Preview

Abstract

This paper investigates the brand perceptions of service charities (non-profit organisations established to provide services for the UK armed forces community) from the perspective of its service users.

Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: Brand perceptions, PCP
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 22 May 2018 13:43
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/19767

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics