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Branding as a cultural artefact – lessons from sport and music

Branding as a cultural artefact – lessons from sport and music

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

This guest lecture was delivered to undergraduate students at a private partner college to the University of Greenwich, currently delivering Greenwich marketing programmes.

The aim was to share experiences from the UK, life at the University of Greenwich and set the agenda for future innovative and compelling research, into aspects of global popular and youth culture.

Item Type: Conference or Conference Paper (Lecture)
Uncontrolled Keywords: branding, marketing communications, popular culture, youth culture, sports, contemporary music, marketing research
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:12
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/4673

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