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Neo-Luddism risks stifling broadcast advertising: why product placement is gaining pace

Neo-Luddism risks stifling broadcast advertising: why product placement is gaining pace

Wilson, Jon (2008) Neo-Luddism risks stifling broadcast advertising: why product placement is gaining pace. In: The Future of Broadcast Advertising, 18 Jun 2008, Westminster, London, UK.

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Abstract

This comment piece looks at the policy issues that emerged in the implentation of the Audio Visual Media Services Directive, Ofcom's findings from its consultation on the rules on the amount and distribution of advertising, and the impact of liberalised rules of product placement.

Item Type: Conference or Conference Paper (Paper)
Additional Information: [1] This Comment paper was presented at the Westminster Forum Projects, Westminster Media Forum, "The Future of Broadcast Advertising", held on 18th June 2008.
Uncontrolled Keywords: broadcast regulations, product placement, marketing communications
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:12
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/4638

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