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Events management: an introduction

Events management: an introduction

Bladen, Charles, Kennell, James ORCID: 0000-0002-7877-7843, Abson, Emma and Wilde, Nick (2012) Events management: an introduction. Routledge / Taylor & Francis Group, Abingdon, UK. ISBN 978-0-415-57741-0

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Item Type: Book
Additional Information: [1] ISBN: 978-0-415-57741-0 (hbk), 978-0-415-57742-7 (pbk), 978-0-203-85297-2 (ebk). [2] [Publisher's description] Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. It introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.
Uncontrolled Keywords: events management, events industry,
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 02 Sep 2020 18:17

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