Place branding practice in the UK and Ireland
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de Noronha, Ivo, Coca-Stefaniak, Andres ORCID: https://orcid.org/0000-0001-5711-519X and Morrison, Alastair M. (2017) Place branding practice in the UK and Ireland. Technical Report. Association of Town and City Management, London.
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18011 COCA-STEFANIAK_Place_Branding_Practice_(ATCM Report)_2017.pdf - Published Version Download (7MB) | Preview |
Item Type: | Monograph (Technical Report) |
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Additional Information: | ISBN: 978-1-901-799-20-0 |
Uncontrolled Keywords: | Place management; Place branding; Town centre management; City branding; City management |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre |
Last Modified: | 09 Apr 2018 13:21 |
URI: | http://gala.gre.ac.uk/id/eprint/18011 |
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