Skip navigation

The view from above: The relevance of shared aerial drone videos for destination marketing

The view from above: The relevance of shared aerial drone videos for destination marketing

Stankov, Uglijesa, Kennell, James ORCID: 0000-0002-7877-7843, Morrison, Alastair and Vujicic, Miroslav (2019) The view from above: The relevance of shared aerial drone videos for destination marketing. Journal of Travel and Tourism Marketing. ISSN 1054-8408 (Print), 1540-7306 (Online) (In Press) (doi:https://doi.org/10.1080/10548408.2019.1575787)

[img] PDF (Author Accepted Manuscript)
22827 KENNELL_The_View_from_Above_2019.pdf - Accepted Version
Restricted to Repository staff only until 16 August 2020.

Download (766kB) | Request a copy

Abstract

The use of drones to produce videos has generated a large amount of visually appealing footage of various destinations. They attract much attention, but there are issues that affect their production, and their relevance to destination marketing. This research examines YouTube meta-data and spatial overlay analysis of shared aerial drone videos from the United Kingdom (UK). The results suggest that shared aerial drone videos have some unique user-generated content (UGC) characteristics and their spatial distribution tend to favor more populated areas. Theoretical and practical implications for destination marketing are further discussed.

Item Type: Article
Uncontrolled Keywords: aerial drone videos; user-generated content (UGC); destination marketing; United Kingdom
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Related URLs:
Last Modified: 19 May 2019 13:57
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: GREAT 1
URI: http://gala.gre.ac.uk/id/eprint/22827

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics