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Case study: Tourism marketing

Case study: Tourism marketing

Kennell, James ORCID: 0000-0002-7877-7843 (2014) Case study: Tourism marketing. In: Page, Stephen J. and Connell, Joanne, (eds.) Tourism: A Modern Synthesis. Cengage Learning, London, UK. ISBN 9781408088432

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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to tourism for students across all levels, serving as a point of reference throughout their course.

Table of contents:

Part 1 Understanding tourism
1. Introduction to tourism: themes, concepts and issues
2. The evolution and development of tourism
3. Understanding tourism demand
4. Understanding the tourist as a consumer

Part 2 Understanding the tourism industry
5. Understanding and managing tourism supply: an introductory framework
6. Information communication technologies and e-tourism
7. Travel intermediaries: tour operators and travel agents
8. Transporting the tourist
9. Visitor attractions
10. Tourism accommodation and hospitality services

Part 3 Managing tourist operations and communicating with the visitor
11 Human resource management in tourism
12. Tourism and entrepreneurship
13. The role of the public sector in tourism
14. Marketing tourism
15. Marketing tourism destinations

Part 4 The impact of tourism
16. Economic impacts
17. Social and cultural impacts
18. Environmental impacts
19. The challenge of sustainability

Part 5 Trends and themes in the use of tourist resources
20. Urban tourism
21. Rural tourism
22. Coastal and resort tourism
23. Tourism in the less developed world

Part 6 Managing tourism activities
24. Planning and managing the tourist experience
25. Tourist health and safety: global challenges for tourism
26. Event tourism
27. The future of tourism

Item Type: Book Section
Uncontrolled Keywords: Tourism, tourism marketing, fastjet, airlines, marketing
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 02 Sep 2020 18:18

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