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The strategic brand management of identity in Islamic finance and banking

The strategic brand management of identity in Islamic finance and banking

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

The keynote speech and panel session addressed issues surrounding Islamic Banking, Finance and Insurance - from a branding perspective. Following this consideration was given to the nuances associated with Muslim consumer behaviour.

It was suggested that brand thought in these areas are in their infancy, with more attention needed to examining and reviewing current theoretical frameworks. New models were presented from the speakers published papers, along with anecdotal evidence - highlighting key differences and the potential for increased competitive advantage.

Item Type: Conference or Conference Paper (Keynote)
Uncontrolled Keywords: Islamic banking and finance, Islamic insurance, Takaful insurance, Muamalat, branding, religion, culture, halal, Muslim consumer behaviour, Malaysia
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 17 Nov 2016 11:59
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/4674

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