Wilson, Jonathan (Bilal) A.J. (2013) Emo-Indonesian youth – a new school culture of dual-cool. The Marketeers. pp. 82-87.

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Abstract

Indonesia has always been on the map – but helped now by their fervour for Social Media, Indonesia’s youth appear to be picking up more headlines globally. This article presents a selection of observations, which have drawn the author to view Indonesian youth as a cultural phenomenon. Here is the birth of a New-School Dual Cool – an Eastern more feminine Western syncretism; and individualism attained through collectives. Beyond this, the key question is whether this tribe of ‘emos’ can take a lead in crossing-over transnationally?

Item Type:	Article
Uncontrolled Keywords:	Indonesian youth culture, branding, consumer behaviour, consumption, Islam, Muslim consumer behaviour
Subjects:	D History General and Old World > DS Asia G Geography. Anthropology. Recreation > GN Anthropology H Social Sciences > HG Finance
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation
Last Modified:	14 Oct 2016 09:24
URI:	http://gala.gre.ac.uk/id/eprint/9830

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