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Museum tourism 2.0: experiences and satisfaction with shopping at the National Gallery in London

Museum tourism 2.0: experiences and satisfaction with shopping at the National Gallery in London

Shao, Jun, Ying, Qinlin, Shu, Shujin, Morrison, Alastair M. and Booth, Elizabeth (2019) Museum tourism 2.0: experiences and satisfaction with shopping at the National Gallery in London. Sustainability, 11 (24):7108. ISSN 2071-1050 (Print), 1937-0709 (Online) (doi:https://doi.org/10.3390/su11247108)

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Abstract

The tourist shopping experience is the sum of the satisfaction or dissatisfaction from the individual attributes of purchased products and services. With the popularity of the Internet and travel review websites, more people choose to upload their tour experiences on their favorite social media platforms, which can influence another’s travel planning and choices. However, there have been few investigations of social media reviews of tourist shopping experiences and especially of satisfaction with museum tourism shopping. This research analyzed the user-generated reviews of the National Gallery (NG) in London written in the English language on TripAdvisor to learn more about tourist shopping experience in museums. The Latent Dirichlet Allocation (LDA) topic model was used to discover the underlying themes of online reviews and keywords related to these shopping experiences. Sentiment analysis based on a purpose-developed dictionary was conducted to explore the dissatisfying aspects of tourist shopping experiences. The results provide a framework for museums to improve shopping experiences and enhance their future development.

Item Type: Article
Uncontrolled Keywords: The National Gallery; museum tourism; shopping experiences; tourist satisfaction; TripAdvisor; social media; UK
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Tourism Research Centre
Faculty of Business
Related URLs:
Last Modified: 23 Aug 2021 15:33
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/33651

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