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Brand Guideline: Effort towards Brand Consistency in B2B SME Branding

Brand Guideline: Effort towards Brand Consistency in B2B SME Branding

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Brand Guideline: Effort towards Brand Consistency in B2B SME Branding. In: ERASMUS Visit to Abo Akademi University, 13 Apr 2019, Abo Akademi University, Finland. (Unpublished)

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Item Type: Conference or Conference Paper (Lecture)
Uncontrolled Keywords: brand, guideline, SME, B2B
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 04 Dec 2019 12:44
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/26154

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