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Why I will not use you for my campaign: the relationship between brand managers and sportswomen

Why I will not use you for my campaign: the relationship between brand managers and sportswomen

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Badejo, Foluké Abi, Charles, Simon and Millisits, Jacqueline (2019) Why I will not use you for my campaign: the relationship between brand managers and sportswomen. In: 2019 Academy of Marketing Science Annual Conference, 30 May 2019, Vancouver, Canada. (Unpublished)

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Item Type: Conference or Conference Paper (Lecture)
Uncontrolled Keywords: sportswomen, brand manager, brand, ambassador
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 11 Dec 2019 09:42
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/26152

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