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Restore, reorient, and reinvigorate: a localisation and sensemaking approach to crisis recovery

Restore, reorient, and reinvigorate: a localisation and sensemaking approach to crisis recovery

Ye, Isabella Qing ORCID: 0000-0002-4835-0881 and Guix, Mireia (2022) Restore, reorient, and reinvigorate: a localisation and sensemaking approach to crisis recovery. In: Kennell, James, Mohanty, Priyakrushna, Sharma, Anukrati and Hassan, Azizul, (eds.) Crisis management, destination recovery and sustainability: Tourism at a crossroad. Routledge - Taylor & Francis, London, pp. 112-124. ISBN 978-1003295839 (doi:

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Localisation or locally led recovery has been increasingly recognised as advantageous in strategic crisis management and resilience building. Since 2019, Australia faced two major crises: a climate emergency with swift bushfires and a COVID-19 pandemic with strict international and state border closures. The unprecedented scale of economic impacts and disruptions to mobility prompt us to rethink and refocus on the local relationships, values, and knowledge, as a better, more sustainable, and equitable path to a collective recovery. A case study of the Binna Burra Lodge, one of Australia's longest-established nature-based resort, illustrates the complex effects of back-to-back disasters and the powerful occasion for sensemaking initiatives as part of an innovative localised recovery. This chapter reflects on the localised recovery approach that activates public memories, leverages stakeholder communications (#Bringbackbinnaburra), and strengthens community solidarity and social capital. Sensemaking initiatives enabled a process of situational awareness to understand connections among the people, the place, and the events to navigate the uncertain and complex environment (Maitlis, 2005). Sensemaking actions taped into the stakeholders’ shared meanings of Binna Burra Lodge and place-attached emotions to inform recovery decision-making. The case highlighted the importance of collective sensemaking processes for a locally led recovery. This case also discussed myriad initiatives that generate a shared understanding and coordinated action in volatile and frightening conditions. By mobilising local relationships, Binna Burra enabled meaningful community connections with the land and promoted equitable recovery. Locally led recovery provides a holistic, grounded approach; it brings an opportunity to give stakeholders a voice and return agency over their adaptation to systemic disruptions. However, caution must be practised in terms of information transparency, the enactment of power, and power imbalances among local actors.

Item Type: Book Section
Uncontrolled Keywords: heritage accommodation; localisation; sensemaking; crisis recovery; bushfire; COVID-19
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
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Last Modified: 23 Jan 2023 11:51

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