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The interaction effect between online product presentation dynamism and background contextualization on engagement and analytical fluency

The interaction effect between online product presentation dynamism and background contextualization on engagement and analytical fluency

Zhang, Yakun and Xiao, Sarah (2019) The interaction effect between online product presentation dynamism and background contextualization on engagement and analytical fluency. In: 48th European Marketing Academy (EMAC) Annual Conference, 27 - 28 May 2019, Hamburg, Germany. (In Press)

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Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: dynamic imagery; background contextualization; engagement; analytical fluency
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 28 Apr 2019 00:15
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/23475

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