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Islam: the new black?

Islam: the new black?

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

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TV interview with Dr Jonathan A.J. Wilson, expert on halal, Islamic marketing & Muslim consumers

Black is a word full of connotations. Using the word Brand, is me reflecting on the phenomenon of people inside and outside of the faith re-framing and referring to Islam, Halal, Islamic Finance, etc. very much in branding speak.

Item Type: Video
Uncontrolled Keywords: Islamic marketing, Islamic finance, halal, Muslim consumer behaviour, Islamic branding, race, ethnicity
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 14 Oct 2016 09:27

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