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A Typology of UK Energy Service Brands based on Size, Licencing and Source of Energy

A Typology of UK Energy Service Brands based on Size, Licencing and Source of Energy

Farinloye, Temitope and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) A Typology of UK Energy Service Brands based on Size, Licencing and Source of Energy. [Working Paper]

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Abstract

The UK’s retail energy market is very dynamic. The number of suppliers is changing with some companies leaving the market and some entering. Having a full picture of the players within the sector may be considered daunting. While acknowledging the limitations in getting a definite list of company, this paper presents a typology of UK Energy Service Brands based on their sizes, licencing arrangement and their source of energy. It is anticipated that this will makes two key contributions to the literature. First, it extends the understanding of energy brands in the United Kingdom and secondly, aid future research and theoretical framework development in the UK energy sector.

Item Type: Working Paper
Uncontrolled Keywords: energy company, big six, UK, energy, typology
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 09 Jul 2019 09:49
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/24711

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