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COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

Williams, Nigel L., Nguyen, Thi Hong Hai ORCID: 0000-0003-1826-4904, Del Chiappa, Giacomo, Fedeli, Giancarlo and Wassler, Philipp (2021) COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis. Current Issues in Tourism. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:https://doi.org/10.1080/13683500.2021.1963216)

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Abstract

Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

Item Type: Article
Uncontrolled Keywords: COVID-19 vaccine; vaccine confidence; travel intention; protection motivation theory; vaccine hesitancy; Italy
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HE Transportation and Communications
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 27 Sep 2021 12:29
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/33934

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