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From history to reality - engaging with visitors in the Imperial War Museum (North)

From history to reality - engaging with visitors in the Imperial War Museum (North)

Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Powell, Raymond (2013) From history to reality - engaging with visitors in the Imperial War Museum (North). Museum Management and Curatorship, 29 (1). pp. 36-49. ISSN 0964-7775 (Print), 1872-9185 (Online) (doi:

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This paper is about visitor engagement in a museum, with reference to the Imperial War Museum (IWM) (North). Modern museums can be considered part of the leisure industry, and are increasingly subject to financial and marketing considerations which, rightly, put the visitor at the centre of their thinking and planning. Facilitating visitor engagement is an important factor in ensuring the smooth delivery of a museum’s core aims. It is also key to enabling accessibility, both physical and intellectual, to all as part of the museum’s widening participation agenda. The idea of what constitutes the roles and functions of museums is at an interesting point: museums have changed over the last few decades from places that were primarily about collections to places of educative and serious leisure. Findings of a case study of visitor engagement in the IWM (North) indicate that proactive visitor engagement strategies and programmes will improve the visitor experience.

Item Type: Article
Uncontrolled Keywords: Visitor engagement, Visitor experience, Museum, Interpretation, Visitor satisfaction, Imperial War Museum (North)
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Last Modified: 17 May 2019 06:30
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: GREAT 1
Selected for REF2021: None

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