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Public relations as visual meaning-making

Public relations as visual meaning-making

Kohrs, Kirsten ORCID: 0000-0003-4302-833X (2018) Public relations as visual meaning-making. In: Collister, Simon and Roberts-Bowman, Sarah, (eds.) Visual Public Relations: Strategic Communication Beyond Text. Routledge New Directions in Public Relations & Communication Research . Routledge, Abingdon, Oxon, pp. 13-28. ISBN 978-1138064669

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This chapter explores the implications of the 'pictorial turn' for Public Relations and strategic communication, proposes a systematic framework for understanding how visual communication works, and concludes by considering future directions for conceptual engagement with visual meaning-making.

Item Type: Book Section
Uncontrolled Keywords: visual communication, theory, public relations, the pictorial turn, meaning-making, multimodality, semiotics, rhetoric, theory, nonverbal communication, conceptual toolkit, theoretical framework
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 29 Jul 2020 09:47

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