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The view from above: the relevance of shared aerial drone videos for destination marketing (Book chapter)

The view from above: the relevance of shared aerial drone videos for destination marketing (Book chapter)

Stankov, Uglijesa, Kennell, James ORCID: 0000-0002-7877-7843, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Vujicic, Miroslav (2019) The view from above: the relevance of shared aerial drone videos for destination marketing (Book chapter). In: Kim, Seongseop and Wang, Dan, (eds.) Future of Tourism Marketing. Routledge / Taylor & Francis Group, Abingdon, Oxon; New York, pp. 808-822. ISBN 9781032008349 (doi:https://doi.org/10.1080/10548408.2019.1575787)

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Abstract

The use of drones to produce videos has generated a large amount of visually appealing footage of various destinations. They attract much attention, but there are issues that affect their production, and their relevance to destination marketing. This research examines YouTube meta-data and spatial overlay analysis of shared aerial drone videos from the United Kingdom (UK). The results suggest that shared aerial drone videos have some unique user-generated content (UGC) characteristics and their spatial distribution tend to favor more populated areas. Theoretical and practical implications for destination marketing are further discussed.

Item Type: Book Section
Additional Information: Please note that the chapters in this book, except chapter 8, were originally published in the Journal of Travel & Tourism Marketing, volume 36, issue 7 (2019). When citing this material please use the original page numbering for each article as follows: "The view from above: the relevance of shared aerial drone videos for destination marketing" (Chapter 4). Uglijesa Stankov, James Kennell, Alastair M. Morrison, and Miroslav D. Vujicic in Journal of Travel & Tourism Marketing, volume 36, issue 7 (2019) pp 808-822. - MP Oct 1 2021
Uncontrolled Keywords: aerial drone videos, user-generated content (UGC), destination marketing, United Kingdom
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Related URLs:
Last Modified: 30 Nov 2021 12:32
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/34003

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