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Sustainability in the meetings industry

Sustainability in the meetings industry

Pavluković, Vanja, Vujičić, Milica, Kennell, James ORCID: 0000-0002-7877-7843 and Cimbaljević, Marija (2020) Sustainability in the meetings industry. In: SITCON 2020: Tourism and Development Challenges, Opportunities, and Contradictions. Singidunum University, Belgrade, Serbia, pp. 11-17. ISBN 978-8679127402 (doi:

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The meetings industry, also known as MICE and as business travel and tourism, is comprised of association conventions and congresses, corporate meetings, incentives and exhibitions. It is an important sector of the global tourism industry and often plays a leading role in tourism development in emerging destinations, including Serbia. The meetings industry is affected by several global megatrends such as globalisation, demographic change, technology, safety, sustainability, and recently by the coronavirus pandemic. Although there is an increasing focus on sustainability more widely, there has been a little academic research on this topic in the meetings industry compared to the existing body of research on sustainability in the tourism and hospitality industries. Therefore, this paper aims to raise awareness of the importance of this topic with both academics and industry practitioners, with a focus on developing countries, such as Serbia. Moreover, the paper presents some examples of best practices in sustainability in the meetings industry, to inspire all industry stakeholders to be responsible and innovative in these challenging times.

Item Type: Conference Proceedings
Title of Proceedings: SITCON 2020: Tourism and Development Challenges, Opportunities, and Contradictions
Uncontrolled Keywords: sustainability, the meetings industry, sustainable events, sustainable destinations
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Last Modified: 06 Jul 2021 12:34

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