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The effect of destination source credibility on tourist environmentally responsible behavior: An application of stimulus-organism-response theory

The effect of destination source credibility on tourist environmentally responsible behavior: An application of stimulus-organism-response theory

Qiu, Hongliang, Wang, Xiongzhi, Wu, Mao-Ying, Wei, Wei, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Kelly, Catherine ORCID: 0000-0002-7776-1874 (2022) The effect of destination source credibility on tourist environmentally responsible behavior: An application of stimulus-organism-response theory. Journal of Sustainable Tourism. ISSN 0966-9582 (Print), 1747-7646 (Online) (doi:https://doi.org/10.1080/09669582.2022.20)

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Abstract

The antecedents of tourist environmentally responsible behavior have been widely studied, while the effect of destination source credibility on this behavior remains unclear. The purpose of this research, based on stimulus-organism-response theory, was to develop an integrated model of the relationships between destination source credibility and tourist environmentally responsible behavior, with destination image (cognitive and affective) and place attachment as mediators. Data were collected from 451 domestic tourists in a Chinese national wetland park. A serial multiple mediator model was tested through a combination of bootstrapping and Bayesian approaches. The results indicated that destination source credibility enhances a destination’s cognitive and affective images, place attachment, and environmentally responsible behavior. Cognitive and affective images, and place attachment partially mediated the effect of destination source credibility on environmentally responsible behavior. Place attachment was found to be the most powerful mediating variables. Theoretical contributions and practical implications to natural area destination sustainability are discussed.

Item Type: Article
Uncontrolled Keywords: destination source credibility; destination image; place attachment; tourist environmentally responsible behavior; Bayesian method
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Last Modified: 08 Jun 2022 08:47
URI: http://gala.gre.ac.uk/id/eprint/35899

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