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To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return

To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2017) To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return. In: EMAC 2017 Leaving Footprints. EMAC. ISBN 978-90-367-9912-6

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Item Type: Conference Proceedings
Title of Proceedings: EMAC 2017 Leaving Footprints
Additional Information: 46th European Marketing Academy (EMAC) Annual Conference; Groningen, Netherlands; 23 – 26 May 2017.
Uncontrolled Keywords: Mental Imagery Discrepancy, Product Return, Cognitive Dissonance
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 05 Aug 2020 21:01
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/23476

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