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To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return

To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return

Zhang, Yakun and Xiao, Sarah (2017) To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return. In: 46th European Marketing Academy (EMAC) Annual Conference, 23 – 26 May 2017, Groningen, Netherlands.

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Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: Mental Imagery Discrepancy, Product Return, Cognitive Dissonance
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 28 Apr 2019 00:11
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/23476

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