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Could there be an alternative to the undergraduate marketing student's dissertation?

Could there be an alternative to the undergraduate marketing student's dissertation?

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Could there be an alternative to the undergraduate marketing student's dissertation? Compass: Journal of Learning and Teaching, 13 (1). ISSN 2044-0081 (doi:https://doi.org/10.21100/compass.v13i1.1051)

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Abstract

While recognising the emotional rollercoaster for students embarking on their dissertation and their struggle in selecting research topics, this reflective piece offers a short and thought-provoking reflection on the dissertation topic and support for undergraduate marketing students. The paper raises the question of alternative methods towards supporting undergraduate marketing students with their dissertation. The piece identified key issues that have warranted the questions and provide alternatives for consideration by tutors and academic staff supporting the students. Also, the paper presented the challenges to adopting the alternative methods.

Item Type: Article
Additional Information: This journal provides immediate open access to its content.
Uncontrolled Keywords: dissertation, undergraduate, marketing, research, tutor
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 11 Feb 2020 16:58
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/26376

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