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Elicitation of tourist accommodation demand for counter-seasonal responses: evidence from the Slovenian Coast

Elicitation of tourist accommodation demand for counter-seasonal responses: evidence from the Slovenian Coast

Segota, Tina ORCID: 0000-0001-7994-1396 and Mihalič, Tanja (2018) Elicitation of tourist accommodation demand for counter-seasonal responses: evidence from the Slovenian Coast. Journal of Destination Marketing and Management, 9. pp. 258-266. ISSN 2212-571X (doi:https://doi.org/10.1016/j.jdmm.2018.02.002)

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Abstract

This paper aims to survey the seasonality of Slovenian Coast from two different perspectives, namely: (i) major source markets (domestic, main foreign markets); and (ii) accommodation categories (hotels, camps, other). It applies a decomposition of the Gini index method. The results reveal the total Slovene coastal tourism concentration is relatively high, compared to other Mediterranean coastal destinations. However, domestic tourists and tourists from neighbouring markets of Italy and Austria reveal less seasonal pattern overall and across all accommodation categories. Thus, increased efforts to attract more domestic, Italian and Austrian tourists would reduce the seasonality. Further, German and Russian visitors demonstrated higher seasonality pattern. Authors argue that market-specific products to attract tourists out of the peak season need to be developed based on the in-depth analysis of their seasonal behaviour and travel motivation.

Item Type: Article
Uncontrolled Keywords: Seasonality, tourism demand, accommodation, Gini index, decomposition, Slovenia
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 16 May 2019 12:52
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: GREAT b
Selected for GREAT 2019: GREAT 3
URI: http://gala.gre.ac.uk/id/eprint/19152

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