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Keeping in touch with your audience during a global pandemic

Keeping in touch with your audience during a global pandemic

Heinrichs, Liza, Kuenzel, Sven and Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2021) Keeping in touch with your audience during a global pandemic. Sardines - Magazine for Amateur Theatre, 50. pp. 26-27. ISSN 2515-6756

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The audience is the heart and soul of theatre. In the time of Shakespeare or even during the Roman Empire, if the audience didn't like the performance enough to show up, the curtain wouldn't rise. Today it wouldn't be as drastic, but the audience's power is still undeniable. Productions have shut down early because of poor ticket sales. Without an audience, a production can't break even, let alone make a return on its investment. When creating a new theatre, a key factor is audience response to plots, characters -and depending on the genre- songs. Are they relatable? Is the audience going to care about them? Will they keep the audience engaged?

Item Type: Article
Uncontrolled Keywords: theatre; Covid-19
Subjects: H Social Sciences > HC Economic History and Conditions
P Language and Literature > PN Literature (General) > PN2000 Dramatic representation. The Theater
T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Related URLs:
Last Modified: 24 Mar 2023 14:32

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