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Islamic Arab hospitality and multiculturalism

Islamic Arab hospitality and multiculturalism

Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:

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This ethnographic study in Qatar and United Arab Emirates addresses a particular Islamic consumptionscape as well as a related commodified practice: that of Arab hospitality. This much vaunted Arab virtue is examined in three contexts: home hospitality, commercial hospitality, and hospitality toward foreign guest workers and visitors. We find that home hospitality is largely extended inward and involves sharing in with close same-sex friends and family in a tournament of status, while hospitality toward foreigners is largely either nonexistent or outsourced to other foreigners. These patterns are explained in terms of hyper-ritualization of that which is most in doubt, namely, multiculturalism and patriarchal authority. We argue that this same pattern of hyper-ritualization may apply in other ritual contexts like American Thanksgiving celebrations.

Item Type: Article
Uncontrolled Keywords: hospitality, Arab/Islamic culture, Arab Gulf countries, multiculturalism
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 14 Oct 2016 09:26

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