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Visiting natural disaster sites as transformational experiences

Visiting natural disaster sites as transformational experiences

Wang, Jinwei, Xu, Xiaowen, Lu, Guangjuan, Wang, Xin and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2023) Visiting natural disaster sites as transformational experiences. Tourism Review. ISSN 1660-5373 (doi:

38393_MORRISON_Visiting_natural_disaster_sites_as_transformational_experiences.pdf - Accepted Version
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Purpose – The purpose of this research was to investigate the perceived benefits arising from tourist activities at natural disaster sites, to analyze the influence of perceived benefits on satisfaction and behavioral intentions, and to identify the moderating role of origin region.
Design/methodology/approach – A research model containing dark tourism motivations, perceived benefits, satisfaction, protection and loyalty intentions was developed, and visitor origin was introduced as a moderating variable. Taking the 5.12 Wenchuan Earthquake Memorial Museum as the case site, data were obtained by distributing questionnaires on-site, and the model was tested using PLS-SEM.
Findings – Dark tourism motivations had a significant effect on cognitive and affective benefits, and perceived benefits significantly affected satisfaction, protection and loyalty intentions, with satisfaction playing a partial mediating role. The origins of tourists showed a moderating role in part of the influence relationship of perceived benefits.
Originality/value – This research adopted a new perspective of the decision-making behavior of dark tourists, analyzed perceived benefits of dark tourism from natural disaster sites, and examined the relationship between perceived benefits and motivation, satisfaction, protection and loyalty intentions. Considering the specificity of dark tourism emotions, the research also analyzed the similarities and differences in the psychology and behavior of locals and non-locals in dark tourism. The research results enrich and deepen the theoretical study of dark tourism.

Item Type: Article
Uncontrolled Keywords: dark tourism; tourism motivation; perceived benefits; protection intention; loyalty intention; local and non-local tourists
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Last Modified: 06 Jan 2023 09:33

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