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Brands, culture and Islam

Brands, culture and Islam

Wilson, Jon (2012) Brands, culture and Islam. In: Islamic Business Symposium 2012, 12-13 Sep 2012, Monash University Sunway campus, Malaysia. (Unpublished)

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Much has been written about the ‘Holy Grail’ of branding and the iconic status of brands in the modern world. Within the language used lies the allusion that powerful brands are western-centric and marbled with Christian symbolism and underpinnings. More recently, terms like ‘Avatars’ open up thinking towards other religious belief systems and eastern perspectives. However, a key question remains as to whether these concepts can be applied to, or embrace the rise of Islamic marketing and Muslim consumer behaviour. The speaker will explore these areas: drawing from his recent research and presenting case examples, whilst sharing philosophical ideas – of relevance to academics, students and practitioners.

Item Type: Conference or Conference Paper (Paper)
Additional Information: [1] This paper was originally entitled by the researcher as: Islamic branding and the Muslim consumer experience. [2] This paper was presented at the Islamic Business Symposium held at Monash University Sunway campus, Malaysia from 12-13 September 2012.
Uncontrolled Keywords: Islamic marketing, Islamic branding, Muslim consumer behaviour, Malaysian markets, Islamic studies curriculum design, marketing research
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 14 Oct 2016 09:22

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