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Planning for responsible tourism and sustainability: the case of Kumarakom in Kerala, India

Planning for responsible tourism and sustainability: the case of Kumarakom in Kerala, India

Chettiparamb, Angelique and Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X (2012) Planning for responsible tourism and sustainability: the case of Kumarakom in Kerala, India. In: AESOP 2012, 11-15 Jul 2012, Ankara, Turkey. (Unpublished)

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‘Responsible tourism’ is a concept that overlaps significantly with concepts of sustainable tourism, ethical tourism, pro-poor tourism and integrated tourism, but differs from these in the emphasis it places on the role of businesses in achieving sustainability. The genesis of the concept is squarely within the corporate social responsibility (CSR) and corporate social investment (CSI) practices of business concerns (George and Frey, 2010). The international appeal of the concept can be partly explained by the increased wider interest in CSR activities and the centrality given to the involvement and engagement of the private sector in managing impacts of tourism, in which the private sector is not only a fast growing presence but the major provider of experiences and services in most destinations worldwide (Ashley, 2005). Thus, besides offering a normative appeal, ‘responsible tourism’ also offers a pragmatic approach to plan and develop tourism in such a way that it could benefit the stakeholders at the destination communities.

In this paper, we discuss a case study of the implementation of responsible tourism practices in Kumarakom, Kerala, India. Through the case study we seek to emphasise the role of the public sector and the local planning authority in the promotion, implementation and regulation of sustainable responsible tourism practices. In particular, we emphasise the key brokering role of planning in i) devising forums of broad based consultation; ii) locating and leveraging various interests and powers to plan and design particular tourism strategies which benefit the locality; iii) articulating space related adaptations of generic policy concerns; and iv) ensuring and managing tourism growth in tandem with a redistribution/welfare agenda.

Item Type: Conference or Conference Paper (Paper)
Additional Information: [1] Paper given at AESOP 2012, the 26th Annual Congress of the Association of European Schools of Planning (AESOP), held 11-15 July 2012, Ankara, Turkey. In Session 15: Planning, Tourism and Historical Heritage.
Uncontrolled Keywords: responsible tourism, sustainability, pro-poor tourism, participatory democracy, corporate social responsibility
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 12 Apr 2019 14:21

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