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Case Study: Driving social media engagement in Islamic finance

Case Study: Driving social media engagement in Islamic finance

Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.

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21st century marketing is the dawn of an age that embraces and celebrates more human traits - beyond simple industrialisation, commerce and structuralism. Financial and economic transactions are the culmination of human transactions in the widest sense; and these begin with transactional exchanges of thoughts, emotions, experiences and social activities.

Increasingly, these activities involve interactions via social media platforms. With this in mind, in this article I am going to focus on the theatre of communication, offering some building blocks and principles behind what makes for compelling social media engagement.

Item Type: Book Section
Additional Information: [1] Case Study. [2] The IFDI report, was released 4 September 2014 at a panel session at the Global Islamic Finance Forum (GIFF 2014) in Kuala Lumpur (Malaysia), is the only numerical measure representing the overall health and development of the Islamic finance industry worldwide. The IFDI is a measure of five key components that combine to depict the bigger picture of the state of Islamic finance in 92 countries: Quantitative Development, Governance, Corporate Social Responsibility, Knowledge and Awareness. [3] ICD Thomson Reuters Islamic Finance Development Indicator Background: The ICD Thomson Reuters Islamic Finance Development Indicator is a composite weighted index that measures the overall development of the Islamic Finance industry by providing an aggregate assessment of the performance of all its parts, in line with the objectives of Islamic principles. It is a global level composite indicator with country and unit specific level indicators. The composite indicator is released annually, featuring a full report detailing each country and unit specific level indicator and their raw numbers. Each indicator within the composite indicator's constituents will be equally weighted and aggregated, i.e. all variables are given the same weight. In addition, normalization is required prior to any data aggregation as the variable indicators in a data set have different measurement units. For the Country Composite Indicator level, country indicators are normalized to allow for meaningful comparisons over time for a given country and between countries. Various economic indicators (e.g. population size) will be considered while measuring the health of the Islamic finance industry in each country.
Uncontrolled Keywords: Islamic finance, Islamic economics, financial services marketing, social media, transactional analysis
Subjects: H Social Sciences > HG Finance
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 14 Oct 2016 09:28

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