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Using the method of screencast videography in the classroom

Using the method of screencast videography in the classroom

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

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Abstract

Research led teaching resource on the application of Screencast Videography (Kawaf 2019) in assessing the digital customer experience as integrated in student assessment in the evaluation of a brand's digital communication strategy. This document detail how to record screencast videos including the most up to date options many of which are free and easily available on student's own devices. The document also include key analytical questions and directions of research frameworks that can be used for student to analyse their own recorded experiences.

Item Type: Teaching Resource
Uncontrolled Keywords: research method, qualitative research, analytical skills, video, video analysis, experience, UX, User experience, customer experience, online shopping behaviour.
Subjects: H Social Sciences > HF Commerce
L Education > L Education (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Marketing Research Group (MRG)
Last Modified: 04 Nov 2021 17:40
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/34318

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