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Marketing to Muslim consumers

Marketing to Muslim consumers

Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)

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Item Type: Conference or Conference Paper (Speech)
Additional Information: Session Four: Halal consumer market trends and insights
Uncontrolled Keywords: Halal, branding, Muslim consumer behaviour, Islam, youth culture
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 14 Oct 2016 09:22

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