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Brand Islam's quest to breathe and breed superpowers

Brand Islam's quest to breathe and breed superpowers

Wilson, Jonathan (Bilal) A.J. (2014) Brand Islam's quest to breathe and breed superpowers. The Marketeers. pp. 88-92.

11253_WILSON_(Feb2014)_themarketeers-maestrofeb2014brandislamsquestpp-140221192214.pdf - Published Version
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Pragmatically, my view is that the term ‘Muslim economy’ more accurately represents the state of current markets; and an ‘Islamic economy’ is an aspirational goal for the same rapidly growing sectors. These are aspirations aiming to encourage the harmonization of Muslim geographies, further collaboration, and a positive commitment towards celebrating the spirit of spirituality in trade and commerce. In this article I report my findings following November’s Global Islamic Economy Summit held in Dubai.

Item Type: Article
Uncontrolled Keywords: Muslim economies, Islamic economics, World Islamic Economic Forum WIEF, Global Islamic Economy Summit GIES, Dubai
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 15 Oct 2016 12:40

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