Zheng, Wei, Qiu, Hongliang and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2023) Applying a combination of SEM and fsQCA to predict tourist resource-saving behavioral intentions in rural tourism: an extension of the theory of planned behavior. International Journal of Environmental Research and Public Health, 20 (2):1349. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:https://doi.org/10.3390/ijerph20021349)

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Abstract

How to save resources and protect the environment at destinations is one of the hot issues in tourism. One effective solution is to cultivate tourist resource-saving behavioral intentions (TRSBI). Prior studies mainly use Structural equation modeling (SEM) to explore its antecedents, whereas other potential methods (i.e., fuzzy-set qualitative comparative analysis, fsQCA for short) have been less adopted. This study combines SEM and fsQCA to examine TRSBI in a rural tourism context. Specifically, SEM is executed to investigate how environmental concern influences TRSBI based on the theory of planned behavior (TPB), while fsQCA is applied to uncover the multiple configurations in the TRSBI formation. The findings from SEM indicated that (1) environmental concern positively and directly influenced TRSBI; (2) TPB constructs (i.e., attitudes toward the behavior, subjective norms, and perceived behavioral control) positively and separately mediated the associations of environmental concern with TRSBI. The fsQCA outcomes showed that three configurations result in a high level of TRSBI: (1) high attitudes toward the behavior, subjective norms, and perceived behavioral control, (2) high attitudes toward the behavior, subjective norms, and environmental concern, and (3) high attitudes toward the behavior, perceived behavioral control, and environmental concern. The combined approaches offer a systematic and holistic solution to explore TRSBI in rural tourism.

Item Type:	Article
Additional Information:	This article belongs to the Special Issue Tourism Consumer Behavior and Environmental Sustainability.
Uncontrolled Keywords:	tourist resource-saving behavioral intentions; theory of planned behavior; fuzzy-set qualitative comparative analysis (fsQCA); environmental concern
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HB Economic Theory Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	20 Apr 2023 11:22
URI:	http://gala.gre.ac.uk/id/eprint/41351

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