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Pop culture marketing

Pop culture marketing

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

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Item Type: Conference or Conference Paper (Speech)
Uncontrolled Keywords: pop culture, branding, consumer behaviour, marketing communications, personal branding, nation branding, stakeholder analysis, social media
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 14 Oct 2016 09:26

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