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Celebs are going wild for this chic anti-paparazzi scarf

Celebs are going wild for this chic anti-paparazzi scarf

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

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Inventor and entrepreneur Saif Siddiqui is the brains and founder of The ISHU - a new fashion brand, whose first product is a scarf that allows the wearer to disrupt flash photography. It's also about to appear on the shelves of Harrods.

Saif is a new kid on the block worth watching. His professional footballing career was cut short through injury. So he swapped the goal posts, instead for those of business - scoring a degree in Advertising and Marketing and then a bright career working for IMG on sports sponsorship. I know Saif well, because he was my Branding and Advertising student, graduating in 2010.

Item Type: Article
Uncontrolled Keywords: Fashion, Fall Fashion, Celebrity, Innovation, Entrepreneurship, Student News, Branding, Luxury Brands, UK Style, Style Voices
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:37
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None

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