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The psychology of globalization - Explained by cultural DNA

The psychology of globalization - Explained by cultural DNA

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

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Now I get asked to review and check drafts for a fair number of manuscripts, and this one by Gurnek Bains entitled: Cultural DNA - the Psychology of Globalization, carries an intriguing and perhaps intentionally provocative title, which did grab my attention.

If you're a traveler looking for something that takes a richer and more longitudinal approach; a business person or civil servant looking for insight beyond the usual Dos, Don'ts, honorifics, platitudes and rituals; a student of the humanities and social sciences wanting something more grounded in the world today; or a seasoned dinner party socialite and pub quiz pro looking for a global Zeitgeist to boost your social capital - then this is definitely the book for you. There's plenty to learn, it sinks in easily, and this is the sort of book that you'll find yourself marking-up and folding page corners on.

Item Type: Article
Uncontrolled Keywords: Culture, Globalization, Global Economy, Global Politics, Politics, Middle East, Business Books, Asia, America, Australia, China
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:37

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