Wilde, Nick and Holden, Philip R. (2008) Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey. In: Academy of Marketing Annual Conference 2008 (AM 2008), 8-10 Jul 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. (Unpublished)

Full text not available from this repository.

Item Type:	Conference or Conference Paper (Paper)
Additional Information:	[1] Paper presented at the Academy of Marketing Annual Conference (AM 2008) with the theme 'Reflective Marketing in a Material World,’ held 8-10 July 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. [2] The paper was awarded 'Best Paper in Track in Sports Marketing'.
Uncontrolled Keywords:	sports marketing, football
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation Organisation Organisation
Last Modified:	11 Feb 2020 11:24
URI:	http://gala.gre.ac.uk/id/eprint/2759

Actions (login required)

View Item