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Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey

Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey

Wilde, Nick and Holden, Philip R. (2008) Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey. In: Academy of Marketing Annual Conference 2008 (AM 2008), 8-10 Jul 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. (Unpublished)

Full text not available from this repository.
Item Type: Conference or Conference Paper (Paper)
Additional Information: [1] Paper presented at the Academy of Marketing Annual Conference (AM 2008) with the theme 'Reflective Marketing in a Material World,’ held 8-10 July 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. [2] The paper was awarded 'Best Paper in Track in Sports Marketing'.
Uncontrolled Keywords: sports marketing, football
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:07
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/2759

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