Davidson, Rob and Hyde, Anthony (2014) Winning meetings and events for your venue. Goodfellow Publishers, Oxford, UK. ISBN 978-1908999887

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Abstract

Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market.

However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them bring business to their meeting rooms. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their venue as well as detailed instruction on the most effective ways of winning meetings and events to fill their meetings spaces and create loyal customers.

Item Type:	Book
Additional Information:	ISBN: 978-1-908999-86-3 (pbk); 978-1-908999-88-7 (hbk).
Uncontrolled Keywords:	events management, sales, promotions, marketing, venues
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Publisher Organisation
Last Modified:	19 Sep 2019 13:46
URI:	http://gala.gre.ac.uk/id/eprint/11330

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