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Science and branding or the ‘science’ of branding?

Science and branding or the ‘science’ of branding?

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

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Drawing from physics and consumerism alike, Dr. Wilson reveals how Branding is not only a tool, but a tool that presents value to each and every one of us regardless of our respective vocational titles.

Item Type: Article
Uncontrolled Keywords: brands, branding, brand management, marketing history, science marketing, marketing science
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:25
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None

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