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Consumption and cultural differences

Consumption and cultural differences

Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729

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A contribution entitled "Consumer behaviour as I see it" by Jonathan Wilson appears in Chapter 15 Consumption and cultural differences: Impact of religion on consumption.

Item Type: Book Section
Uncontrolled Keywords: consumer behaviour, muslims, Islam, Islamic marketing, Islamic branding, halal
Subjects: B Philosophy. Psychology. Religion > BL Religion
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 14 Feb 2020 11:59

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