Bhati, Abhishek Singh ORCID: 0000-0001-5890-8394 , Mohammadi, Zohre ORCID: 0000-0003-3795-1400 , Agarwal, Manisha, Kamble, Zilmiyah and Donough-Tan, Gerardine (2020) Motivating or manipulating: the influence of health-protective behaviour and media engagement on post-COVID-19 travel. Current Issues in Tourism, 24 (15). pp. 2088-2092. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:https://doi.org/10.1080/13683500.2020.1819970)

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Abstract

COVID-19 (Coronavirus Disease) is a contagious global pandemic that has impacted tourism in 2020. Tourist behaviour and destination image are significantly influenced by the tourist’s perception of safety and risk. This research letter focuses on post-pandemic travel behaviour through an understanding of how mediating factors can change the relationship of destination perception and travel intentions post-crisis. Drawing from the Protection Motivation Theory model, it proposes an adapted model and provides new insights with the addition of mediating roles of tourist health-protective behaviour and media engagement in influencing tourists’ post-COVID-19 travel.

Item Type:	Article
Uncontrolled Keywords:	COVID-19; destination perception; travel behaviour; health protective behaviour; media engagement
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	06 Mar 2024 17:05
URI:	http://gala.gre.ac.uk/id/eprint/42401

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