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Cultural surrogacy and the impact of branding

Cultural surrogacy and the impact of branding

Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

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Official URL: http://www.aeu.edu.my/

Abstract

This guest lecture and workshop used the film 'Inception' as a backdrop towards exploring how branding can be used in a socio-cultural context to, 'extract' and 'incept' culturally rich, exciting and engaging brand messages - using an intricate network of network mapping, puzzle creation and artefact architecture.

Item Type: Conference or Conference Paper (Lecture)
Uncontrolled Keywords: branding, culture, brand architecture, integrated marketing communications
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:12
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/4672

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