Skip navigation

Cultural surrogacy and the impact of branding

Cultural surrogacy and the impact of branding

Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

Full text not available from this repository.
Official URL:


This guest lecture and workshop used the film 'Inception' as a backdrop towards exploring how branding can be used in a socio-cultural context to, 'extract' and 'incept' culturally rich, exciting and engaging brand messages - using an intricate network of network mapping, puzzle creation and artefact architecture.

Item Type: Conference or Conference Paper (Lecture)
Uncontrolled Keywords: branding, culture, brand architecture, integrated marketing communications
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:12

Actions (login required)

View Item View Item