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Capturing online fashion shopping experiences: a screencast videography

Capturing online fashion shopping experiences: a screencast videography

Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2014) Capturing online fashion shopping experiences: a screencast videography. In: Advances in Consumer Research. Association for Consumer Research, Duluth, MN, p. 757. ISSN 0098-9258

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Abstract

Through the lens of videography researchers have captured the finest details of consumption experiences. Here, I present online videography to capture the online fashion shopping experiences. Using Critical Incident Analysis I highlight the process of the experience and the main incidents that influence approach-avoidance decisions within this process.

Item Type: Conference Proceedings
Title of Proceedings: Advances in Consumer Research
Uncontrolled Keywords: screencasting, videography, digital, experience, online shopping, digital methodology
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 10 May 2019 10:56
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: GREAT b
Selected for GREAT 2019: GREAT 4
URI: http://gala.gre.ac.uk/id/eprint/19530

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